PEMODELAN TARIKAN PERJALANAN MENUJU PUSAT PERBELANJAAN DI KABUPATEN BADUNG, PROVINSI BALI

Abstract

Badung Regency, especially South of Badung is the center of tourism in
Bali where development of shopping centers increases. The existence of these
shopping centers as one of commercial facilities has attracted trips which cause the
increase of traffic volume, degree of saturation, and conflict between through and
local traffic. Therefore, a study on the amount of trips attracted to these shopping
centers is required. The objectives of this study are to evaluate trips mode composition
and to model trip attraction to shopping centers. The primary data were obtained
from trip attraction survey whilst the secondary data were obtained from the
administration of the shopping centers (i.e. total area, floor area, parking area,
number of employments, and number of supporting facilities available). The results
of analyses on customer mode split indicated that the proportion of using motor
bike was 58,43%, 41,37% light vehicle, 0,10% heavy vehicle and 0,10% unmotorised
vehicle. Multiple regression analyses indicated that independent variables
that influence trip attraction on peak hour are total area (X1) and parking area
(X2). For one day trips, only total area had a significant influence. Trip attraction
model for morning peak hour, evening peak hour ad for one day trips are: Y11 =
105,747 + 0,005 .X1 (R2 = 0,967); Y12 = 45,601 + 0,015 .X3 (R2 = 0,984); Y13 =
3405,73 + 0,187. X1 (R2 = 0,920), respectively.