Exploring The Mind of Gen Z: Deciphering E-wallet Adoption Through The Lens of TPB Theory
Abstract
This study examines the factors contributing to the increasing compound annual growth of e-wallets in Indonesia, particularly within Generation Z. E-wallets are favored for transactions due to their perceived ease of use, enhanced security, and time-saving features. Additionally, the attractiveness of e-wallets is enhanced by promotions, discounts, and accessible account openings. This research adopts a quantitative approach, employing Partial Least Square (PLS) software to test hypotheses using the Structural Equation Model (SEM). A sample of 823 Generation Z individuals from various regions of Indonesia was analyzed. The findings indicate that attitudes towards behavior, subjective norms, perceived behavioral control, usage intentions, and actual behavior significantly influence Generation Z’s utilization of e-wallets. The study reveals that Generation Z frequently engages in daily transaction activities using e-wallets, predominantly influenced by the safety and convenience perceived in e-wallet technologies. Despite this reliance, it is noted that Generation Z often overlooks potential risks associated with e-wallet transactions, feeling secure with e-wallets as their primary transaction tool. This research enhances the understanding of e-wallet usage dynamics among Generation Z, emphasizing the significant impact of psychological and behavioral factors on the adoption of digital financial technologies.
Keywords: determinants, e-wallet, generation Z, TPB
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References
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Faddila, S. P., Khalida, L. R., & Fauji, R. (2022). E-Service Quality And E-Trust Models In Increasing Generation Z E-Customer Satisfaction In E-Wallet Transactions With Shopeepay Application. Jurnal Mantik, 6(1).
Ferdinand. (2002). Metode Penelitian Manajemen Pedoman Penelitian Untuk Skripsi, Tesis, dan Desertasi Ilmu Manajemen. Badan Penerbit Universitas Diponegoro.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39. https://doi.org/10.2307/3151312
Ghozali, I. (2011). Structural Equation Modeling Metode Alternatif dengan Partial Least Square (PLS) (3rd ed). Undip.
Hair, J. F., Tomas, G., Christian, Sarstedt, M., Danks, N. P., & Ray, S. (2021). An Introduction to Structural Equation Modeling.
Halim, E., Chandra, A. N., Salim, J., Margarita, V., Destiano, R., & Hebrard, M. (2021). Predicting The Determinants Of Continuance Intention To Use E-Wallet In Indonesia Post COVID-19 Pandemic. Proceedings of 2021 International Conference on Information Management and Technology, ICIMTech 2021, 545–550. https://doi.org/10.1109/ICIMTech53080.2021.9534968
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Hidayat, M. T., Aini, Q., & Fetrina, E. (2020). Penerimaan Pengguna E-Wallet Menggunakan UTAUT 2 (Studi Kasus) (User Acceptance of E-Wallet Using UTAUT 2-A Case Study). Jurnal Nasional Teknik Elektro Dan Teknologi Informasi |, 9(3).
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Hukama, A. T. (2022). An Empirical Analysis Of Consumers’ Behaviour In Selecting And Adopting E-Wallet Services In Indonesia. National College Of Ireland.
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Published
2024-01-31
How to Cite
BERLIANAWATI, Desi Intan; NURABIAH, Nurabiah; RIDHAWATI, Rini.
Exploring The Mind of Gen Z: Deciphering E-wallet Adoption Through The Lens of TPB Theory.
Jurnal Ilmiah Akuntansi dan Bisnis, [S.l.], v. 19, n. 1, p. 133-150, jan. 2024.
ISSN 2303-1018.
Available at: <https://ojs.unud.ac.id/index.php/jiab/article/view/110972>. Date accessed: 02 nov. 2024.
doi: https://doi.org/10.24843/JIAB.2024.v19.i01.p09.
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