Strategi Medical Tourism Thailand Dalam Mewujudkan Branding Negaranya Sebagai “Thailand As A World Class Health Care Provider” Pada Tahun 2014-2018 Di Dunia Internasional

  • Gede Nanda Surya Wedana Universitas Udayana
  • Ni Wayan Rainy Priadarsini
  • A.A.A Intan Parameswari

Abstract

Thailand is one of the countries with great potential in the medical tourism sector. From 2003 to 2008 the Thai government had a program to increase its medical tourism entitled “Thailand: The Excellent Medical Hub of Asia”. From 2008 to 2014 the Thai government did not include medical tourism on its government agenda, where in 2014 there was a decline in the arrival of foreign patients. The Thai government seeks to maximize the sector by creating branding for its country as “Thailand As A World Class Health Care Provider” from 2014 to 2018. To realize the country's branding, the Thai government implemented a branding strategy, namely the promotion of Thai medical tourism through the application of minimum prices, the Thai government's visa policy, and the development of Thai medical facilities and services.


 Keywords : medical tourism, nation branding, strategy, Thailand


 

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Published
2022-04-26
How to Cite
WEDANA, Gede Nanda Surya; PRIADARSINI, Ni Wayan Rainy; PARAMESWARI, A.A.A Intan. Strategi Medical Tourism Thailand Dalam Mewujudkan Branding Negaranya Sebagai “Thailand As A World Class Health Care Provider” Pada Tahun 2014-2018 Di Dunia Internasional. DIKSHI (DISKUSI ILMIAH KOMUNITAS HUBUNGAN INTERNASIONAL), [S.l.], v. 2, n. 1, p. 61-74, apr. 2022. ISSN 2828-1853. Available at: <https://ojs.unud.ac.id/index.php/hi/article/view/85652>. Date accessed: 05 nov. 2024.
Section
Articles

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