Reading Anomaly of Tourist Satisfaction in Pilgrimage Tourist Destination of Sunan Muria Tomb , Kudus , Central Java

Satisfaction of tourists is the key success for tourism destination sustainability because it is a reason for tourists to return to the destination. This research wanted to see the anomaly at Sunan Muria Tomb, Kudus, Central Java related to the satisfaction of tourists on the limited accessibility which is one of the four components that must be owned by a tourist destination according to Cooper, et.al. (1993), in addition to attractions, amenitas, and ancillary service. This research uses descriptive qualitative method and phenomenological approach. Methods of data collection with field observation, in-depth interviews and literature study. The results of this study indicate that access to the tomb of Sunan Muria, both with the stairs and motorcycle taxi is still far from feasible. The stairs are not flat because it is made of stone times, quite steep and there is no cover on so if the rain down the stairs become muddy and slippery. Although there is motorcycle taxi service, but the level of security (riding safety) is also low. This destination for tourists still has interesting attractions as pilgrimage destination with adequate amenitas (food stalls and lodgings) and ancelery service (from the YM2SM or Sunan Muria foundation and the Tourism Office of Kudus District Government), although accessibility is very problematic. All the visitors complained about this, but that did not dampen interest for a return visit. This is an anomaly in the Sunan Muria pilgrimage destination.


Discussing pilgrimage tours in
Indonesia is inseparable from the tomb of wali, kings and relatives of the kingdom and historic mosques that are still associated with the spread of Islam in Indonesia.However, if comparing apple to e-ISSN: 2407-392X.p-ISSN: 2541-0857 apple between the grave and the mosque then the seemingly significant of the socioeconomic dynamics is the tomb.It is reasonable because even though almost all the tombs of wali are adjacent to the mosque, but more intended by the pilgrims is the tomb of wali, and not the mosque.
Chambert Loir and Guillot (2010) read there is a factor of public understanding of the teachings of tarekat that encourage the wave of pilgrimage on the tombs of wali in Indonesia.As an illustration, the results of field observations and interviews note that the number of visits to the tomb of Sunan Giri in Gresik every day an average of 2000-3000 people and the majority of visitors directly to the tomb without visiting the mosque (Prihantoro and Yuristiadhi, 2018).
Sunan Giri tomb is one of the many tomb of wali, king, and royal relatives who became pilgrimage tourism destination in Indonesia.But of the many tombs, which are more visited every day are the tombs of Wali Songo spread across the north coast of Java, from Cirebon to Surabaya.Not a few tourist agencies that provide tour packages, two days one night to visit the grave of Wali Songo minus Sunan Gunung Jati and tour package three days and two nights for full version.Tour packages provided by this tour agency sprang up in order to respond to the request of community groups or schools that conduct the pilgrimage tour (Prihantoro and Yuristiadhi, 2018).
The pilgrimage phenomenon of the tombs of wali who are part of religious activities, it can be said that religious beliefs, whether spiritualism, religiosity, or both can encourage a large surge of tourist visits in the tombs of wali, even with limited facilities and services.This study focuses on the phenomenon of the waves of tourists visiting the Tomb of Sunan Muria although geographically its location is less accessible for tourists because it must rise to more than 400 steps.Even if using motorcycle taxi, safety reading is less attention.From preliminary research conducted, it is known that tourists who use motorcycles to Muria mount do not get enough safety, ranging from helmets, speed, as well as capacity of passenger.
According to Cooper, et.al. (1993), there are four components that must be owned by a tourist destination, i.e. 1) Attractions, 2) Accessibility 3) Amentias 4) Ancillary Service (institutional and human resources supporters of tourism).
Of these four points, Sunan Muria's tomb in the researcher's perspective based on preliminary research has the greatest problem with accessibility.Therefore the formulation of the problem of this research is why accessibility should be a problem for tourists thus lowering the number of their visit to the Tomb of Sunan Muria, but the opposite happened.Tourists do not see it a problem even considers it part of the attraction of the Tomb of Sunan Muria compared to other wali cemeteries.This is an anomaly of the satisfaction of tourists who want to see further in this study.
Prior to this research, specific research on Sunan Muria was conducted by several researchers, including Umar Hasyim (1983) and Widodo et al. (2016) and Wuryono (2014).The writings of Umar Hashim "Sunan Muria between Fact   are also often some traders who "force" visitors to buy their merchandise at a price that is quite higher than the market price.about carrying passengers at high speed.

Pilgrimage Activities at Sunan Muria
As if, the pedestrian should be succumbing to motorcycle taxi rider.Along the steps, to the right and left, there are many merchants who peddle their wares both in shops, stalls and in halls.
The offered merchandise is also diverse as described previously.Conditions of accessibility to the tourist attraction Sunan Muria Tomb can be said is still bad, because many get the negative spotlight from tourists who come.
In addition to the condition of stairs and also motorcycle taxi services that many complained of tourists, the condition of parking area also get negative criticism from tourists.Researchers themselves experienced when the car parking tariff that used felt very high.
There are no clear rules governing the amount of parking rates, so most parking managers charge fees as they see fit.The existence of parking locations that occupy private land can indeed be the reason for the irregular parking tariff, but it is good to be held the amount of clear parking tariff so that the tourists will feel more 200.000,-with cost sharing Rp. 100.000,for realtor giving order and Rp.100.000,for homeowners.Usually one bus will be accommodated in two houses, so that every homeowner will get Rp.50.000, -.
In 2009, the number of listed lodgings was as many as 18 pieces, although the number of unregistered more.
Revenue earned from renting a house as a lodging is small, but people earn other income by selling drinks and food and other necessities to their guests, so that income will be more (Widodo et al., 2016).This is an anomaly in the Sunan Muria pilgrimage destination.
and Legend" published by Menara Kudus is one of the earliest academic works of the Sunan Muria story.Previously published books are still a compilation of the whole story of Wali Songo.This book explains the controversy of the Sunan Muria lineage, the family and descendants of Sunan Muria, the debate over whether Sunan Muria was Chinese, Sunan Muria's position amongst Wali Songo and folklore around Sunan Muria.While the book written Widodo, et al titled "Sunan Muria Today".The book, which is the result of the research of Diponegoro University lecturers, further updated the data that Umar Hasyim had presented earlier, related to the socio-economic development after the tomb of Sunan Muria buried by the management foundation.While Muryono in his book "Napak Jejak Pemikiran Sunan Muria" more review the thoughts and philosophy of Sunan Muria teachings.In addition to the above three researchers, the notes on Sunan Muria are contained in the Wali Songo story that compiled the stories of the guardians who spread Islam in Java in the period of the XVI century, one of them from Salam (1974).One of the controversial books that tells about Wali Songo is Mulyana (1968, republished 2008) which comes from the attachment of Parlindungan book titled Tuanku Rao.Of the writings that exist about Muria, there has been no historical research that describes the research method that can be accepted academically about the figure of Sunan Muria and the journey of his life.Almost all of the outstanding writings use the oral tradition that developed around the people living around the Muria mount, the location of the tomb of Sunan Muria today.Raj and Griffin (2015) in "Religious Tourism and Pilgrimage Management: An International Prespective" said that pilgrimage tourism is closely related to the religious system which, by its transcendental concept, decreases the activity of visiting holy sites.Raj and Griffin emphasize that what matters in pilgrimage tourism is management because the potential of tourists / pilgrims driven on religious beliefs is enormous.Ritzer, as quoted by Raj and Griffin (2015), said that the e-ISSN: 2407-392X.p-ISSN: 2541-0857 tourism phenomenon that binds pilgrimage activity is very likely to change the concept of a "must-see" destination to a "must see" pilgrimage site.Thus, pilgrimage tourism will very likely be dealing with massive destructive tourism phenomenon over pilgrimage sites.From the perspective of the impact of pilgrimage tourism, it is undeniable that this pilgrimage tourism will bring promising socio-economic impacts for people living around the pilgrimage sites, such as souvenir shops, travel agents, hotels, and even hospitals (Vijayanand, 2012).While Ashfaq and Parveen (2014) noted changes in the structure of the labor force in Matavashino Devi from the development of pilgrimage tours.For example, the decline in the number of people working as farmers from 1961-2001, also from the household industry sector that tends to fall.Sectors that tend to increase are laborers and services, .The study presented data that the presence of tourists in the pilgrimage season could bring in an average income of Rs 31,000 (or Rp 6,072,000) and beyond the pilgrimage period of Rs. 25,550 (or Rp 5,055,000) per month.convey that "the only value a company can create is the value created by the customer.A business is said to be successful if able to obtain, maintain and increase the number of customers."If tourism activity in Sunan Muria is also seen as a business activity then the perpetrators of tourism pilgrimage tourism there, including foundation managers and motorcycle taxi drivers should be able to create loyal customers with the satisfaction that is present in them.Citing Oliver as quoted by Tjiptono and Diana (2015) said that customer satisfaction is seen from three things: 1) the extent to which the quality of service impacts the consumption value, 2) the extent to which the work produces added value is better (extended value), 3) where cost-based values shift to value-based satisfaction.These indicators ware used to read customer satisfaction is exactly reversed in the pilgrimage destination of Sunan Muria.This research is a qualitative research with phenomenological approach.The design of this research is descriptive qualitative.Data collection techniques used field observation, in-depth interviews and literature study.
) is organized in order to invite people around Muria to preserve the water source located north of the Sunan Muria mosque, e-ISSN: 2407-392X.p-ISSN: 2541-0857 right on the slopes of Muria.In this springs it is washed and washed.Once washed, the water is then sprinkled to the residents.It was done as an expression of happiness that the life of Sunan Muria, the family and society still emit water.After the ritual of horse saddle washing then continued with the conservation and eating together.After the meal, the ritual ended with a holy dawet drink which symbolized the people's expectation to soon rain.From the data collected by Widodo (2016: 87-107) it is known that there are many motivations that present in the minds of the community so encourage them to attend the pilgrimage at the grave of Sunan Muria.Among the pilgrims wanting healing from the disease or delivering nadzar because healed from the illness.In addition, there are pilgrims who seek the smoothness of their wishes, including the execution of their children's marriages and circumcisions.Pilgrims also have the hope of being instantly rewarded, wanting to express gratitude for being successful in owning a home, solving family problems, paying off debts, and even getting a motorcycle or car.Additionally, many of the major pilgrims from the students who applied for prayer to be facilitated in the test or grateful have passed the final exam and succeeded in ascending class.enhanced business reputation (Fornell, 1992).Neither with a tourism destination, customer satisfaction should be the main thing that must be achieved by the managers.Customer satisfaction, in this case tourists, in the world of tourism can only be achieved if they get everything they need and what they want according to their initial expectations.According to Barsky (1992), customer expectations are often accepted as factors that affect customer satisfaction, but there is no convincing evidence that customers directly lead to satisfaction or dissatisfaction.By knowing and understanding what tourists need and want according to their expectations, the manager of a destination will be easier in creating maximum tourist satisfaction.According to Government Regulation of the Republic of Indonesia Number 50 Year 2011 concerning Master e-ISSN: 2407-392X.p-ISSN: 2541-0857 Plan of National Tourism Development Year 2010-2025, tourism destination area hereinafter referred to tourism destination is geographical area which is in one or more administrative area in which there are tourist attraction, public facilities, tourism facilities, accessibility, and interconnected communities and complete the realization of Tourism.Damanik and Weber (2006) explains, there are at least three main components that must be owned by a tourist destination that is, attractions (attractions and attractions), accessibility (ease to reach objects and attractions), and amenitas (tourism facilities and infrastructure).Meanwhile, according to Cooper, et.al.(1993), there are four components that must be owned by a tourist destination, namely: 1) Attractions, 2) Accessibility 3) Amenities (4) Ancillary Service (institutional and human resources supporting tourism).The condition of each component above must be good and adequate, because it will complement each other in meeting the needs and desires of tourists.If one of the components is not ideal, it will certainly cause bad image for other components, so that will indirectly reduce the satisfaction of tourists in visiting a destination.In order to explore deeper perspective to read the anomaly of tourist anything that has uniqueness, beauty, and value in the form of diversity of natural wealth, culture, and man-made products that are the target or destination of tourist visits.The tourist attraction found in the pilgrimage tourism destinations Sunan Muria tomb quite diverse.Tourists who come to enjoy some treats other tourist attraction, in addition to the tomb of Sunan Muria which is the main purpose.Some of the tourist attraction is included in the type of cultural tourism, nature and also artificial.Some of the tourist attraction contained in pilgrimage tourism destinations Sunan Muria tomb include: Something to See Tourist attraction on pilgrimage tourism destination Sunan Muria Tomb that can be seen by tourists who visit include: Montel Waterfalls.This waterfall is one of the waterfalls located on the slopes of Muria mount, Kudus District.It is not far enough from the tomb of Sunan Muria, only about 1.5 km.It can be taken using motorcycle taxi every day or by walking e-ISSN: 2407-392X.p-ISSN: 2541-0857 down the mountain roads up and down.Air plunge with a height of about 25 meters is presenting a quite charming scenery with shaded trees are very lush.The cold water that falls and the cool air that always accompany to provide a sense of comfort for the weary travelers after traveling.Monthel waterfall is managed by the Office of Culture and Tourism of Kudus Regency.In general, the condition of waterfall is quite interesting for tourists.However, some negative things are still evident from the management of this tourist attraction.Based on observations made, not many waste bins are provided so many tourists throw the garbage carelessly.In addition, there is another path leading to the waterfall, in addition to roads provided by the managers, which are managed by local residents by attracting illegal levies.Around the waterfall, there Tomb.In addition to seeing the beauty of the mosque which is located near the tomb of Sunan Muria, tourists can also witness directly the tomb of Sunan Muria located in a Praying or Tawashul Room.This room is commonly used by pilgrims in prayers and doing tawashul to Sunan Muria.This room was built during the time of President Abdurrahman Wahid (Gus Dur) with architecture dominated by wood raw materials.Before arriving at the location of the Tomb of Sunan Muria, visitors must pass through the aisle which is the connecting road between the mosque complex with the tomb complex.Inside this hallway, visitors are required to remove their footwear, because it has passed through the sacred area that must be free from unclean.On the way, we can see the security post, YM2SM office and the guest desk used by pilgrims to report the number of their entourage and hand over the infaq that has been collected.There is an interesting thing when we pass the infaq box guard officer, the officer will knock a stick to a wooden box that makes a noise.This sound is meant to remind pilgrims who have not entered infaq.Arriving in the middle tawashul space, will appear some other graves besides the tomb of Sunan Muria who stands the biggest.The tomb is covered by a white cloth commonly called Luwur.Inside the luwur, there is a large stone nisa that can only be seen in the procession of the show Luwur.In the upacar, the headstone will be cleaned by the officer and the luwur will be replaced with a new cloth.Traditional ceremonies.There are two traditional events that can be witnessed by tourists by the destination pilgrimage tourism Tomb of Sunan Muria.The event is the Ganti Luwur and Guyang Cekathak.According Widodo et al. (2016), Replacement Ceremony Luwur Sunan Muria was originally held on 10 Sura (Muharram), but because on that date coincides with haul of Sunan Kudus and haul of Mbah Mutamakin from Kajen, Pati, the ceremony was changed on 15 Sura (Muharram).e-ISSN: 2407-392X.p-ISSN: 2541-0857 Something to Do Some activities that are usually done by tourists when visiting destinations pilgrimage tourism Sunan Muria Tombs include: Pilgrims, praying and tawashul.Tourists who visit destinations pilgrimage tourism Tomb of Sunan Muria complex usually dominated by pilgrims who only visited the tomb.Every day there are pilgrims who visit this tomb.Even the pilgrimage to the sunan's tomb is an annual routine of several community groups.Pilgrims are from various regions in Java, Sumatra, Kalimantan and Sulawesi.Even some pilgrims come from abroad like Malaysia, Singapore and Brunei Darussalam.There is some time that is believed to be the main time in making a pilgrimage to the Tomb of Sunan Muria, such as Sura (Muharram), Mulud (Rabiul Awwal), Rajab, and Sha'ban.In addition, Thursday Legi and Friday Pahing also became the main day in making the pilgrimage.The day is believed to be the day of Sunan Muria organizing the study(Widodo et al.,   2016).However, today every day this tomb is never deserted from pilgrims.At the end of weekend or long holiday, this Sunan Muria Tomb will be crowded with pilgrims.There are various motivations that bring tourists to pilgrimage to the Tomb of Sunan Muria.This motivation arises from the various beliefs that flourished in the community about the sanctity and greatness of Walisongo, one of which is Sunan Muria.Some of the motivations are as follows(Widodo, et al., 2016): efforts to seek recovery from illness, applying for a good wish, hope to have a child, giving thanks after having new house, can solve family or child problems, can pay off debts, get motorcycle or car from arisan (regular social gathering which are saving and in turn collected money used to buy a motorcycle or car interchangeably), have passed the final exam or the class increase test.In addition to some of the motivations mentioned above, there are several other motivations that also lie behind the pilgrims to visit.One of the most common motivations expressed by pilgrims is to pray for Sunan Muria and recite the tahlil and verses of the Qur'an for him.This is as revealed by Hasyim, one member of the pilgrim entourage from Blitar district.He claimed to be the first time following a group of yasinan groups near his home (Interview with Hasyim and Suparman, 30/8/2016).Other motivations have been excavated by the author as revealed by Aziz and Iqbal.Aziz claimed to be visited by Raden Umar Said or Sunan Muria and asked him to come to visit the Tomb of e-ISSN: 2407-392X.p-ISSN: 2541-0857

Figure 1 .
Figure 1.Attention sign for pedestrian

For
tourists who are reluctant to use stairs, can use the asphalt road commonly used by motorcycle taxi in delivering it's passengers to the Tomb of Sunan Muria.If using this road, tourists should be very careful, because the condition of the road uphill and narrow often filled by motorcycle taxi rider who drive a vehicle at high speed, either to rise or fall from the tomb.This motorcycle taxi carpenter does not seem to care whether there is a passing pedestrian, or passengers who he was dispatched.As mentioned earlier, tourists who feel heavy to walk, then the choice is to use motorcycle taxi services.The Sunjite Muria is a member of PASMM (Muria Motorcycle Cohesion Group) which has been established since 1988 (Widodo et al., 2016).The number of its members reaches 391 people which is divided into two shifts: day shift and night shift The morning shift begins at 05:00 to 17:00, while the night shift begins at 17:00 until 05:00 motorcycle taxi activity lasts for 24 hours in one day.It should be known beforehand by tourists who want to use the services of motorcycle taxi of Muria destination.The uphill road conditions forced the motorcycle taxi rider to drive their vehicles at high speed.However, according to Manaf, it is very natural to remember the contours of land that is uphill, if motorcycle taxi builders do not take square from the possibility of the vehicle will not be strong uphill.In addition, safety equipment is also not provided to passengers, such as helmets or protective coats.It is certainly very dangerous for the safety of the passengers themselvestourist who claimed to be the first time to join the pilgrimage with Yasinan group near his house, said that he came to the Tomb of Sunan Muria by using motorcycle taxi services.The reason, he felt far away if you have to walk down hundreds of stairs.In addition, he felt too old and unable to walk far.According to him, using services motorcycle taxi much better because it will be faster until, just that, he confessed fear when motorcycle taxi rider spur the vehicle with high speed.In addition, the atmosphere of the night was very cold especially after rain.(Interview with Hasyim, 31/8/2016) Observations show that tourists expect a change in the accessibility side to the Tomb of Sunan Muria.Generally, they complain that the commonly used staircase is tortuous and inhuman, while when using motorcycle taxi services, they have to risk their lives and the safety of their lives.
comfortable.During this time, tourists feel cheated and harmed by the large parking rates.Major changes must be made by the management Foundation of the Tomb of Sunan Muria and Local Government as responsible for the provision of tourism supporting infrastructure.The condition of the rungs should be improved to be more humane to use, while motorcycle taxi service management should also be changed by providing security and safety means such as helmets and protective jackets.In addition, the existence of life insurance for customers will also provide a sense of security for passengers who use the services motorcycle taxi it.Conditions of parking area should also get attention, so there is a clear parking rates so as not to cause harm to tourists.Amenities Amenities are any means and infrastructure supporting tourism used by tourists to meet their needs.Public facilities become one of the pillars of amenities that also must exist in a tourist area.According to the National Tourism Development Master Plan 2010 -2025 Tourism Facilities are all types of facilities specifically aimed at supporting the creation of convenience, comfort, safety of tourists in making visits to Tourism Destination.Some examples of amenities part of them, hotels or inns, restaurants, gas stations, souvenir shops, shopping centers, public toilets and so forth.The availability of such facilities and infrastructure will provide extra comfort for tourists who come.The condition of inadequate amenities will reduce the satisfaction of tourists, because they will have difficulty to meet the needs of his life during a tour.'s just that some components of amenities is not there at all there.There are still many hotels and inns, limited food stalls, souvenir shops, shopping malls, public toilets and vehicle parking locations.Some components of amenities that do not exist in this tourist destination among others, Automated Teller Machine (ATM) and also gas stations, though looks trivial but some tourists will need this facility.The existence of hotels and inns in the area of destinations pilgrimage tourism Tomb of Sunan Muria the number is still limited.There is only one hotel belonging e-ISSN: 2407-392X.p-ISSN: 2541-0857 to the Government of Kudus Regency, namely Graha Muria Hotel.While the existing lodging, is a house owned by local people who are used for small business lodging.This lodge only greets guests who come in groups, because the calculation of the cost amount is calculated based on the number of buses used by the entourage.According Widodo et al. (2016), the cost of stay is calculated per one big bus Rp.
figure of Sunan Muria is highly respected and even cultured by society because of its religiosity.Thousands of people make pilgrimage to the grave of Sunan Muria mainly on weekends or certain days, such as haul and ganti luwur, also with the amenities.In the frugal traveler, the facilities provided in the mosque complex and the tomb of Sunan Muria is complete enough that includes bathrooms, lodging, food stalls, souvenir sales, and parking lots to motorcycle taxi services.In