DANA, I Putu Arya; 						WARMIKA, I Gde Ketut.
 PENGARUH KEPUASAN, KEPERCAYAAN, SERTA VARIETY SEEKING TERHADAP PERILAKU BRAND SWITCHING.
<strong>E-Jurnal Ekonomi dan Bisnis Universitas Udayana</strong>, [S.l.], p. 853-860, may 2023.
ISSN 2337-3067.
Tersedia pada: &lt;<a href="https://ojs.unud.ac.id/index.php/eeb/article/view/86152" target="_new">https://ojs.unud.ac.id/index.php/eeb/article/view/86152</a>&gt;. Tanggal Akses: 19 may 2024
doi: <a href="https://doi.org/10.24843/EEB.2023.v12.i05.p06">https://doi.org/10.24843/EEB.2023.v12.i05.p06</a>.