NUGRAHA ARTHA, I Putu Deva; EKAWATI, Ni Wayan. PERAN BRAND AWARENESS MEMEDIASI PENGARUH AUGMENTED REALITY (AR) TERHADAP KEPUTUSAN PEMBELIAN. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 1886-1893, sep. 2023. ISSN 2337-3067. Available at: <https://ojs.unud.ac.id/index.php/eeb/article/view/86141>. Date accessed: 15 oct. 2025. doi: https://doi.org/10.24843/EEB.2023.v12.i09.p20.