DIANTHINI, Putu Gita Amertadevi; KT. GIANTARI, I Gst. Ayu; RAHANATHA, Gede Bayu.
THE ROLE OF PARASOCIAL INTERACTION IN MEDIATING THE INFLUENCE OF VLOGGER POPULARITY AND CREDIBILITY ON PURCHASE INTENTION OF GADGET PRODUCTS.
E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 1454-1464, july 2024.
ISSN 2337-3067.
Available at: <https://ojs.unud.ac.id/index.php/eeb/article/view/100884>. Date accessed: 05 feb. 2025.
doi: https://doi.org/10.24843/EEB.2024.v13.i07.p14.