STRATEGI PROMOSI PERPUSTAKAAN DI MASA PANDEMI COVID-19 MENGGUNAKAN MEDIA SOSIAL

  • Kadek Dian Dwinanda Puspita Universitas Udayana
  • I Putu Suhartika Universitas Udayana
  • Richard Togaranta Ginting Universitas Udayana

Abstract

The purpose of this study is to find out the strategy of library promotion during the Covid-19 pandemic using social media. The means of library promotion can be divided into two, namely means in printed form and means in electronic form. This type of research uses library research. The strategy is to determine the targets/targets of promotional activities, determine the promotional media to be used, plan concepts for promotional media, and disseminate promotional media on social media. Some social media that are often used such as: Instagram, Youtube, Facebook, Tiktok.


Keywords: library promotion, promotion media, pandemic Covid-19

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Published
2022-07-25
How to Cite
PUSPITA, Kadek Dian Dwinanda; SUHARTIKA, I Putu; GINTING, Richard Togaranta. STRATEGI PROMOSI PERPUSTAKAAN DI MASA PANDEMI COVID-19 MENGGUNAKAN MEDIA SOSIAL. Jurnal Ilmiah Ilmu Perpustakaan dan Informasi, [S.l.], v. 2, n. 1, p. 29-33, july 2022. ISSN 2827-9107. Available at: <https://ojs.unud.ac.id/index.php/d3perpus/article/view/89606>. Date accessed: 24 apr. 2024.
Section
Articles