Fernanda, Renol, Magister Management, Faculty of Economics, Andalas University, Indonesia

• VOL.23.NO.2.AGUSTUS 2018 - Articles
  THE EFFECT OF EXPERIENTIAL MARKETING AND RETAIL MARKETING MIX ON CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE IN THE SANJAI DUNSANAK KITO’S FOOD SOUVENIR SHOP
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