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							KENCANA, Putu Aryanti Putri; 						GIANTARI, I Gusti Ayu Ketut.
 PENGARUH ORIENTASI PASAR DAN INOVASI TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN.
<strong>Buletin Studi Ekonomi</strong>, [S.l.], p. 177-192, aug. 2021.
ISSN 2580-5312.
Available at: &lt;<a href="https://ojs.unud.ac.id/index.php/bse/article/view/71683" target="_new">https://ojs.unud.ac.id/index.php/bse/article/view/71683</a>&gt;. Date accessed: 30 aug. 2026.
doi: <a href="https://doi.org/10.24843/BSE.2021.v26.i02.p03">https://doi.org/10.24843/BSE.2021.v26.i02.p03</a>.