Fernanda, Renol, & Syafrizal Syafrizal. " THE EFFECT OF EXPERIENTIAL MARKETING AND RETAIL MARKETING MIX ON CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE IN THE SANJAI DUNSANAK KITO’S FOOD SOUVENIR SHOP." Buletin Studi Ekonomi [Online], (2018): 241-250. Web. 16 Apr. 2026