Engaging Youth: The Role of Social Media in Promoting Public Accountability in Local Government
Abstract
This study aims to analyze the influence of youth engagement in social media on public accountability in local government. The research was conducted in the Province of West Nusa Tenggara using the convenience sampling method. Data were collected through the distribution of questionnaires to youth, involving 210 respondents. Data analysis was performed using the Partial Least Square-Structural Equation Model (PLS-SEM) technique. The results of the study indicate that latent engagement, follower engagement, and expressive engagement have a positive influence on public accountability. The implications of these findings highlight the importance of increasing youth awareness and understanding of accountability, as well as encouraging greater collective participation in supporting government transparency.
Keyword: Latent Engagement; Follower Engagement; Expressive Engagement; Public Accountability
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References
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Ebrahim, A. (2016). The many faces of nonprofit accountability. The Jossey-Bass Handbook of Nonprofit Leadership and Management, January 2010, 102–123. https://doi.org/10.1002/9781119176558.ch4
Gil de Zúñiga, H. (2012). Social Media Use for News and Individuals’ Social Capital, Civic Engagement and Political Participation. Journal of Computer-Mediated Communication, 17(3), 319–336. https://doi.org/10.1111/j.1083-6101.2012.01574.x
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Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). The Results of PLS-SEM Article information. European Business Review, 31(1), 2–24.
Hajri, O., & Daife, Y. (2024). The role of social media in engaging young people in environmental issues. E3S Web of Conferences, 477. https://doi.org/10.1051/e3sconf/202447700079
Harlow, S. (2015). it was a “facebook revolution”: Exploring the meme-like spread of narratuves during the Egyptian protest. 6.
Harrison, T. M., & Barthel, B. (2009). Wielding new media in Web 2.0: Exploring the history of engagement with the collaborative construction of media products. New Media and Society, 11(1–2), 155–178. https://doi.org/10.1177/1461444808099580
Harsono, H. (2023). Politik Identitas Dan Partisipasi Politik Di Media Sosial: Analisis Model Struktural Pada Generasi Z Di Kota Malang. Electoral Governance Jurnal Tata Kelola Pemilu Indonesia, 4(2), 166–187. https://doi.org/10.46874/tkp.v4i2.752
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Jha, C. K., & Kodila-Tedika, O. (2020). Does social media promote democracy? Some empirical evidence. Journal of Policy Modeling, 42(2), 271–290. https://doi.org/10.1016/j.jpolmod.2019.05.010
Jimada, U. (2019). Social Media in the Public Sphere of Accountability in Nigeria Keywords : Introduction What is internet freedom ? 17, 1–9.
Johnson, M., & Hyysalo, S. (2012). Lessons for participatory designers of social media: Long-term user involvement strategies in industry. ACM International Conference Proceeding Series, 1(2008), 71–80. https://doi.org/10.1145/2347635.2347646
Kaplan, E. B. (2020). The Millennial/Gen Z Leftists Are Emerging: Are Sociologists Ready for Them? Sociological Perspectives, 63(3), 408–427. https://doi.org/10.1177/0731121420915868
Karuhanga, B. N. (2017). Personal social media usage and its impact on administrative accountability: An exploration of theory and practice. International Journal of Organization Theory & Behavior, 15(4), 469–495.
Kearsley, G., & Shneiderman, B. (1998). Engagement theory: A framework for technology-based teaching and learning. Educational Technology, 38(5), 20–23. http://www.scopus.com/inward/record.url?eid=2-s2.0-37849033883&partnerID=40&md5=f0e60f66fac03c430a9d28f0c36df73f
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005
Kwon, J. H., Kim, S., Lee, Y. K., & Ryu, K. (2021). Characteristics of social media content and their effects on restaurant patrons. Sustainability (Switzerland), 13(2), 1–16. https://doi.org/10.3390/su13020907
Lane, D. S., Kim, D. H., Lee, S. S., Weeks, B. E., & Kwak, N. (2017). From online disagreement to offline action: How diverse motivations for using social media can increase political information sharing and catalyze offline political participation. Social Media and Society, 3(3). https://doi.org/10.1177/2056305117716274
Lewis, S. C., & Usher, N. (2013). Open source and journalism: Toward new frameworks for imagining news innovation. Media, Culture and Society, 35(5), 602–619. https://doi.org/10.1177/0163443713485494
Loader, B. D., Vromen, A., & Xenos, M. A. (2014). The networked young citizen: social media, political participation and civic engagement. Information Communication and Society, 17(2), 143–150. https://doi.org/10.1080/1369118X.2013.871571
Mones, H. (2016). Public Accountability in the Age of Social Media Case Study: Egypt. Global Public Policy Watch, March.
Oktavianus, P., & Rahman, F. A. (2019). Teori Stewardship tinjauan konsep dan implikasinya organisasi sektor publik. In Jurnal Bisnis dan Akuntansi (Vol. 3, Issue 2, pp. 419–432).
Pereira, D., & Roder Figueira, A. (2021). Effects of citizen participation in the social accountability of budget amendments. Journal of Legislative Studies, 27(1), 30–54. https://doi.org/10.1080/13572334.2020.1801963
Priyambodo, V. (2024). Pemetaan Struktur Media Sosial Pemerintah Daerah Dalam Mencapai Akuntabilitas Publik. 6(4), 1344–1355.
Puspitarini, A., & Retnowardhani, A. (2022). Extended Delone & Mclean Iss Model To Evaluate It Assistance Application Usage Level. Journal of Theoretical and Applied Information Technology, 100(19), 5435–5444.
Rachmayani, A. N. (2015). Social Media and Public Accountability. 2015, 6.
Rahman, R. (2022). PENGARUH MEDIA SOSIAL DAN PRIMORDIALISME TERHADAP PERILAKU PEMILIH PADA PILKADA KABUPATEN KAMPAR PERIODE 2017-2022 (Studi Kasus Dikecamatan Tambang). 1(1), 2013.
Saboor, A. (2022). the Role of Social Media To Political Accountability in Pakistan: an Analysis. Pakistan Journal of International Affairs, 5(3), 386–398. https://doi.org/10.52337/pjia.v5i3.592
Sartika, S., Pituringsih, E., & Hamdani Husnan, L. (2018). Factors that Affect Pengelolaan Dana Desa and Its Implications on the Transparency of Financial Report. Iceee, 649–655. https://doi.org/10.5220/0006891006490655
Schillemans, T. (2014). The hybrid media system: Politics and power. Public Administration, 92(4), 1110–1112. https://doi.org/10.1111/padm.12108
Schradie, J. (2018). The digital activism gap: How class and costs shape online collective action. Social Problems, 65(1), 51–74. https://doi.org/10.1093/socpro/spx042
Shneiderman, B. (1994). Relate ± Create ± Donate : a teaching / learning philosophy for the cyber-generation. 31, 25–39.
Stamati, T., Papadopoulos, T., & Anagnostopoulos, D. (2015). Social media for openness and accountability in the public sector: Cases in the greek context. Government Information Quarterly, 32(1), 12–29. https://doi.org/10.1016/j.giq.2014.11.004
Sunarsi, D., & Priadana, M. . (2021). Metode Penelitian Kuantitatif.
Tania, S., Widagdhaprasana, M., Purwaningtyas, M. P. F., & Niam, M. (2019). Pemuda, Diaspora Dan Penggunaan Media Baru Dalam Gerakan Sosial Sabangmerauke. J-Ika, 6(2), 69–82. https://doi.org/10.31294/kom.v6i2.6408
Tufekci, Z. (2017). Preface. In Twitter and Tear Gas. https://doi.org/10.12987/9780300228175-001
Turner, A., & Turner, A. (2018). Generation Z : Technology and Social Interest. The Journal of Individual Psychology, 71(2), 103–113.
Undang-Undang No 40 Tahun, 2009. (1992). Presiden Republik Indonesia Peraturan Presiden Republik Indonesia. Demographic Research.
Vanhommerig, I., & Karré, P. M. (2014). Public accountability in the internet age: Changing roles for governments and citizens. International Review of Public Administration, 19(2), 206–217. https://doi.org/10.1080/12294659.2014.928477
Waeterloos, C., Walrave, M., & Ponnet, K. (2021). Designing and validating the Social Media Political Participation Scale: An instrument to measure political participation on social media. Technology in Society, 64(January), 101493. https://doi.org/10.1016/j.techsoc.2020.101493
Warner, B. R., Greenwood, M. M., Jennings, F. J., & Bramlett, J. C. (2019). The Effects of Political Social Media Use on Efficacy and Cynicism in the 2016 Presidential Election. The Presidency and Social Media, March 2021, 106–122. https://doi.org/10.4324/9781315112824-6
Wirtz, B. W., & Birkmeyer, S. (2015). Open Government: Origin, Development, and Conceptual Perspectives. International Journal of Public Administration, 38(5), 381–396. https://doi.org/10.1080/01900692.2014.942735
Al-Aufi, A. S., Al-Harthi, I., AlHinai, Y., Al-Salti, Z., & Al-Badi, A. (2017). Citizens’ perceptions of government’s participatory use of social media. Transforming Government: People, Process and Policy, 11(2), 174–194. https://doi.org/10.1108/TG-09-2016-0056
Bastian. (2010). Akuntansi Sektor Publik Suatu Pengantar Edisi Ketiga. In Jakarta: Erlangga.
Bernacki, M. L., Crompton, H., & Greene, J. A. (2020). Towards convergence of mobile and psychological theories of learning. Contemporary Educational Psychology, 60, 101828. https://doi.org/10.1016/j.cedpsych.2019.101828
Bonsón, E., Perea, D., & Bednárová, M. (2019). Twitter as a tool for citizen engagement: An empirical study of the Andalusian municipalities. Government Information Quarterly, 36(3), 480–489. https://doi.org/10.1016/j.giq.2019.03.001
Boulianne, S. (2015). Social media use and participation: a meta-analysis of current research. Information Communication and Society, 18(5), 524–538. https://doi.org/10.1080/1369118X.2015.1008542
Chadwick, A. (2019). The New Crisis of Public Communication. 1–19.
Choi, J., Lee, J. K., & Metzgar, E. T. (2017). Investigating effects of social media news sharing on the relationship between network heterogeneity and political participation. Computers in Human Behavior, 75, 25–31. https://doi.org/10.1016/j.chb.2017.05.003
Criado, J. I., & Villodre, J. (2021). Delivering public services through social media in European local governments. An interpretative framework using semantic algorithms. Local Government Studies, 47(2), 253–275. https://doi.org/10.1080/03003930.2020.1729750
Donaldson, L., & Davis, J. H. (1991). Stewardship Theory or Agency Theory: CEO Governance and Shareholder Returns. Australian Journal of Management, 16(1), 49–64. https://doi.org/10.1177/031289629101600103
Ebrahim, A. (2016). The many faces of nonprofit accountability. The Jossey-Bass Handbook of Nonprofit Leadership and Management, January 2010, 102–123. https://doi.org/10.1002/9781119176558.ch4
Gil de Zúñiga, H. (2012). Social Media Use for News and Individuals’ Social Capital, Civic Engagement and Political Participation. Journal of Computer-Mediated Communication, 17(3), 319–336. https://doi.org/10.1111/j.1083-6101.2012.01574.x
Gilardi, F., Gessler, T., Kubli, M., & Müller, S. (2022). Social Media and Political Agenda Setting. Political Communication, 39(1), 39–60. https://doi.org/10.1080/10584609.2021.1910390
Goode, L. (2009). Social news, citizen journalism and democracy. New Media and Society, 11(8), 1287–1305. https://doi.org/10.1177/1461444809341393
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). The Results of PLS-SEM Article information. European Business Review, 31(1), 2–24.
Hajri, O., & Daife, Y. (2024). The role of social media in engaging young people in environmental issues. E3S Web of Conferences, 477. https://doi.org/10.1051/e3sconf/202447700079
Harlow, S. (2015). it was a “facebook revolution”: Exploring the meme-like spread of narratuves during the Egyptian protest. 6.
Harrison, T. M., & Barthel, B. (2009). Wielding new media in Web 2.0: Exploring the history of engagement with the collaborative construction of media products. New Media and Society, 11(1–2), 155–178. https://doi.org/10.1177/1461444808099580
Harsono, H. (2023). Politik Identitas Dan Partisipasi Politik Di Media Sosial: Analisis Model Struktural Pada Generasi Z Di Kota Malang. Electoral Governance Jurnal Tata Kelola Pemilu Indonesia, 4(2), 166–187. https://doi.org/10.46874/tkp.v4i2.752
Iamergel, M. (2013). A framework for interpreting social media interactions in the public sector. Government Information Quarterly, 30(4), 327–334. http://10.0.3.248/j.giq.2013.05.015%0Ahttp://search.ebscohost.com/login.aspx?direct=true&db=llf&AN=93371686&site=ehost-live
Jha, C. K., & Kodila-Tedika, O. (2020). Does social media promote democracy? Some empirical evidence. Journal of Policy Modeling, 42(2), 271–290. https://doi.org/10.1016/j.jpolmod.2019.05.010
Jimada, U. (2019). Social Media in the Public Sphere of Accountability in Nigeria Keywords : Introduction What is internet freedom ? 17, 1–9.
Johnson, M., & Hyysalo, S. (2012). Lessons for participatory designers of social media: Long-term user involvement strategies in industry. ACM International Conference Proceeding Series, 1(2008), 71–80. https://doi.org/10.1145/2347635.2347646
Kaplan, E. B. (2020). The Millennial/Gen Z Leftists Are Emerging: Are Sociologists Ready for Them? Sociological Perspectives, 63(3), 408–427. https://doi.org/10.1177/0731121420915868
Karuhanga, B. N. (2017). Personal social media usage and its impact on administrative accountability: An exploration of theory and practice. International Journal of Organization Theory & Behavior, 15(4), 469–495.
Kearsley, G., & Shneiderman, B. (1998). Engagement theory: A framework for technology-based teaching and learning. Educational Technology, 38(5), 20–23. http://www.scopus.com/inward/record.url?eid=2-s2.0-37849033883&partnerID=40&md5=f0e60f66fac03c430a9d28f0c36df73f
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005
Kwon, J. H., Kim, S., Lee, Y. K., & Ryu, K. (2021). Characteristics of social media content and their effects on restaurant patrons. Sustainability (Switzerland), 13(2), 1–16. https://doi.org/10.3390/su13020907
Lane, D. S., Kim, D. H., Lee, S. S., Weeks, B. E., & Kwak, N. (2017). From online disagreement to offline action: How diverse motivations for using social media can increase political information sharing and catalyze offline political participation. Social Media and Society, 3(3). https://doi.org/10.1177/2056305117716274
Lewis, S. C., & Usher, N. (2013). Open source and journalism: Toward new frameworks for imagining news innovation. Media, Culture and Society, 35(5), 602–619. https://doi.org/10.1177/0163443713485494
Loader, B. D., Vromen, A., & Xenos, M. A. (2014). The networked young citizen: social media, political participation and civic engagement. Information Communication and Society, 17(2), 143–150. https://doi.org/10.1080/1369118X.2013.871571
Mones, H. (2016). Public Accountability in the Age of Social Media Case Study: Egypt. Global Public Policy Watch, March.
Oktavianus, P., & Rahman, F. A. (2019). Teori Stewardship tinjauan konsep dan implikasinya organisasi sektor publik. In Jurnal Bisnis dan Akuntansi (Vol. 3, Issue 2, pp. 419–432).
Pereira, D., & Roder Figueira, A. (2021). Effects of citizen participation in the social accountability of budget amendments. Journal of Legislative Studies, 27(1), 30–54. https://doi.org/10.1080/13572334.2020.1801963
Priyambodo, V. (2024). Pemetaan Struktur Media Sosial Pemerintah Daerah Dalam Mencapai Akuntabilitas Publik. 6(4), 1344–1355.
Puspitarini, A., & Retnowardhani, A. (2022). Extended Delone & Mclean Iss Model To Evaluate It Assistance Application Usage Level. Journal of Theoretical and Applied Information Technology, 100(19), 5435–5444.
Rachmayani, A. N. (2015). Social Media and Public Accountability. 2015, 6.
Rahman, R. (2022). PENGARUH MEDIA SOSIAL DAN PRIMORDIALISME TERHADAP PERILAKU PEMILIH PADA PILKADA KABUPATEN KAMPAR PERIODE 2017-2022 (Studi Kasus Dikecamatan Tambang). 1(1), 2013.
Saboor, A. (2022). the Role of Social Media To Political Accountability in Pakistan: an Analysis. Pakistan Journal of International Affairs, 5(3), 386–398. https://doi.org/10.52337/pjia.v5i3.592
Sartika, S., Pituringsih, E., & Hamdani Husnan, L. (2018). Factors that Affect Pengelolaan Dana Desa and Its Implications on the Transparency of Financial Report. Iceee, 649–655. https://doi.org/10.5220/0006891006490655
Schillemans, T. (2014). The hybrid media system: Politics and power. Public Administration, 92(4), 1110–1112. https://doi.org/10.1111/padm.12108
Schradie, J. (2018). The digital activism gap: How class and costs shape online collective action. Social Problems, 65(1), 51–74. https://doi.org/10.1093/socpro/spx042
Shneiderman, B. (1994). Relate ± Create ± Donate : a teaching / learning philosophy for the cyber-generation. 31, 25–39.
Stamati, T., Papadopoulos, T., & Anagnostopoulos, D. (2015). Social media for openness and accountability in the public sector: Cases in the greek context. Government Information Quarterly, 32(1), 12–29. https://doi.org/10.1016/j.giq.2014.11.004
Sunarsi, D., & Priadana, M. . (2021). Metode Penelitian Kuantitatif.
Tania, S., Widagdhaprasana, M., Purwaningtyas, M. P. F., & Niam, M. (2019). Pemuda, Diaspora Dan Penggunaan Media Baru Dalam Gerakan Sosial Sabangmerauke. J-Ika, 6(2), 69–82. https://doi.org/10.31294/kom.v6i2.6408
Tufekci, Z. (2017). Preface. In Twitter and Tear Gas. https://doi.org/10.12987/9780300228175-001
Turner, A., & Turner, A. (2018). Generation Z : Technology and Social Interest. The Journal of Individual Psychology, 71(2), 103–113.
Undang-Undang No 40 Tahun, 2009. (1992). Presiden Republik Indonesia Peraturan Presiden Republik Indonesia. Demographic Research.
Vanhommerig, I., & Karré, P. M. (2014). Public accountability in the internet age: Changing roles for governments and citizens. International Review of Public Administration, 19(2), 206–217. https://doi.org/10.1080/12294659.2014.928477
Waeterloos, C., Walrave, M., & Ponnet, K. (2021). Designing and validating the Social Media Political Participation Scale: An instrument to measure political participation on social media. Technology in Society, 64(January), 101493. https://doi.org/10.1016/j.techsoc.2020.101493
Warner, B. R., Greenwood, M. M., Jennings, F. J., & Bramlett, J. C. (2019). The Effects of Political Social Media Use on Efficacy and Cynicism in the 2016 Presidential Election. The Presidency and Social Media, March 2021, 106–122. https://doi.org/10.4324/9781315112824-6
Wirtz, B. W., & Birkmeyer, S. (2015). Open Government: Origin, Development, and Conceptual Perspectives. International Journal of Public Administration, 38(5), 381–396. https://doi.org/10.1080/01900692.2014.942735
Published
2025-01-24
How to Cite
ELAWATI, Elawati; PRIYAMBODO, Victoria Kusumaningtyas.
Engaging Youth: The Role of Social Media in Promoting Public Accountability in Local Government.
E-Jurnal Akuntansi, [S.l.], v. 35, n. 2, jan. 2025.
ISSN 2302-8556.
Available at: <https://ojs.unud.ac.id/index.php/akuntansi/article/view/122964>. Date accessed: 09 mar. 2025.
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