Visual and Verbal Communication in the Music Video Clip Entitled “Millionaires”
Abstract
This study is aimed at analyzing the elements of visual and verbal communication and the messages of the song lyrics of millionaires. The data of this study collected intensively through watching the music video clip and note-taking. In analyzing the data this study uses the main theory of principle visual communication elements by Dyer (1993), theory of sign by Goodwin (1992), and theory of meaning proposed by Leech (1974). The findings showed that the use of visuals was found 13 elements are appearance, manner, activity, props, and setting, visual or images. As for verbal communication elements, the finding showed 4 meanings representation: conceptual meaning, connotative meaning, affective meaning, and thematic meaning. Furthermore, there is a correlation between visual signs and verbal representation in the video clip as well as the meaning of the song lyrics.
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References
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[12] Kurniawan, I Wayan. 2011. Verbal and Visual Message Reflected On Music Video of Green Day. Denpasar: English Department, Faculty of Letters, Udayana University.
[13] Pidada, 2012. Verbal and Visual Message of Barrack Obama Political Cartoons. Denpasar: English Department, Faculty of Letters, Udayana University.
[14] Suliani, Kadek. 2012. Verbal and Visual Communication Elements in the Celine Dion’s Vide006F Clips. Denpasar: English Department, Faculty of Letters, Udayana University.
[15] Adi, I Putu. 2016. The Analysis Of Verbal And Visual Sign Of Adidas. Humanis Journal of Arts and Humanities. Advertisement. Vol 17.1 Oktober 2016: 104 - 111
[16] Arriawan, 2014. Verbal and Visual Messages In English Printed Car Advertisement. Humanis Journal of Arts and Humanities. Volume 8. No. 3. September 2014
[17] Asti, Ni Putu. 2014. Analysis Of Product Advertisements On Magazines With Verbal And Visual Signs. Humanis Journal of Arts and Humanities. Volume 7. No. 3. Juni 2014
[18] Ayu, Dewa. 2016. Visual And Verbal Communication In Michael Jackson’s Video Clip Entitled “Black Or White”. Humanis Journal of Arts and Humanities. Vol 17.2 Nopember 2016: 28 -35
[19] Ayu, Putu. 2017. Analysis of Verbal and Visual Aspects in Taylor Swift’s Music Video Out of the Woods. Humanis Journal of Arts and Humanities. Vol 19.1 Mei 2017:132-140
[20] Bagus, I Gusti. 2015. Verbal And Visual Signs Of Nike Advertisement: A Semiotics Analysis. Humanis Journal of Arts and Humanities. Volume 13. No.2. Nopember 2015
[21] Darmayanti, 2016. “Semiotic Study on Visual and Verbal Signs of Taylor Swift’s Music Video” You Belong With Me ‘ And Its Song Lyrics. Humanis Journal of Arts and Humanities. Vol 17.1 Oktober 2016: 175 - 183
[22] Fridayanti, 2018. Verbal and Visual Communication in the Movie The Hunger Games. Humanis Journal of Arts and Humanities. Vol 22.4 Agustus 2018: 604-611
[23] Pertiwi, 2016. The Analysis of Verbal and Visual Signs in Female Cosmetics Advertisement. Humanis Journal of Arts and Humanities. Vol 17.2 Nopember 2016: 248 – 253
[24] Prawiranatha, 2018. Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine. Humanis Journal of Arts and Humanities. Vol 22.4 Nopember 2018: 1028-1032
[25] Sriumiyanti, 2014. Verbal and Visual Sign In Doushite Kimi Wo Suki Ni Natte Shimattan Darou And Stand By U. Humanis Journal of Arts and Humanities. Volume 7. No. 1. April 2014
[26] Suarmita, 2016. Connotative Meaning Of Verbal And Visual Signs In Printed Perfume Advertisements. Humanis Journal of Arts and Humanities. Vol 17.3 December 2016: 73 – 80
Published
2021-02-26
How to Cite
YOSEPH ANGGARA PUTRA META, Lau; ISNU MAHARANI, Sang Ayu; RAJEG, I Made.
Visual and Verbal Communication in the Music Video Clip Entitled “Millionaires”.
Udayana Journal of Social Sciences and Humanities, [S.l.], v. 5, n. 1, p. 55-63, feb. 2021.
ISSN 2621-9107.
Available at: <https://ojs.unud.ac.id/index.php/ujossh/article/view/73371>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.24843/UJoSSH.2021.v05.i01.p08.
Section
Articles
