Faktor-faktor yang Mempengaruhi Konsumen dalam Keputusan Pembelian Smartphone BlackBerry (Studi Kasus di kota Denpasar)

  • Kusuma Yudha

Abstract

Along with the times , telecommunications technology to increase the effectiveness and efficiency of the business but also has become a lucrative business area . The era of telecommunications technology have plagued the joints of human life , where the use of telecommunications technology to help ease the job . several factors such as cultural , personal , social, and psychological participate in decisions affecting consumer purchase of telecommunications equipment , which in this case is the BlackBerry smartphone . there are many things about the behavior of consumers in making purchasing decisions such as , for example, searching for information about items to be purchased , make a purchase , then the post-purchase behavior . Tidah a blackberry smartphone has become a necessity telekomunikasu , but has become a lifestyle trend today . Consumer behavior is influenced by cultural factors , social , personal , and psychological influence consumers in making purchasing decisions blackberry smartphone .

Keywords: consumer behavior, purchasing decisions.

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Published
2014-03-10
How to Cite
YUDHA, Kusuma. Faktor-faktor yang Mempengaruhi Konsumen dalam Keputusan Pembelian Smartphone BlackBerry (Studi Kasus di kota Denpasar). E-Jurnal Manajemen, [S.l.], v. 3, n. 3, mar. 2014. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/Manajemen/article/view/6949>. Date accessed: 22 sep. 2020.
Section
Articles

Keywords

consumer behavior, purchasing decisions.