PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINYAK OLES BOKASHI

  • Ni Putu Wistyasari Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia
  • I Gst Agung Ketut Sri Ardani Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia

Abstract

Competition in today's business is a challenge for employers to remain in the global competition. Integrated marketing strategy is the promotion mix strategy through advertising, sales promotion and personal selling. The research objective was to determine the influence of advertising, personal selling and sales promotion on product purchasing decisions Bokashi at PT. Pak Oles tokcer in Denpasar. The total sample of 120 respondens, data collection is done through questionnaires. Techniques Analysis is multiple linear regression analysis. Based on the analysis found that is, advertising, personal selling and sales promotion of positive and significant effect on purchasing product decisions Bokashi at PT. Pak Oles tokcer in Denpasar.

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Published
2015-05-12
How to Cite
WISTYASARI, Ni Putu; SRI ARDANI, I Gst Agung Ketut. PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINYAK OLES BOKASHI. E-Jurnal Manajemen, [S.l.], v. 4, n. 5, may 2015. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/11708>. Date accessed: 19 aug. 2022.
Section
Articles

Keywords

Advertising, Personal Selling, Sales Promotion and Purchasing Decisions