Strategi Pengembangan Pariwisata Berbasis Pertanian di Desa Pelaga Kecamatan Petang Kabupaten Badung

  • I PUTU MAYUN MAHENDRA Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
  • I GDE PITANA Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
  • I MADE SARJANA Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana

Abstract

Strategy for Developing Agriculture-Based Tourism in Pelaga Village, Petang District, Badung Regency


This study aims to identify internal factors in terms of strengths and weaknesses as well as external factors, namely opportunities and threats using SWOT analysis method to determine strategies in developing agriculture-based tourism in Pelaga Village, Petang Sub-District, Badung Regency. Determination of key informants was done by purposive sampling technique. The data collection method was conducted using FGD (Focus Group Discussion) method. The results of research show that strategies that can be carried out for the development of agriculture-based tourism in Pelaga Village, Petang Sub-District, Badung Regency are the Strengths-Opportunities strategies, namely developing agriculture-based tourism and maintaining various tourist attractions and promotion strategies. The Strengths-Threats Strategies can be done in two ways, namely the strategies of designing rules related to tourism areas and providing extension to the people of Pelaga Village. Weaknesses-Opportunities strategies that can be done is the arrangement of tourism locations. Weaknesses-Threats strategies that can be given are to provide tourism skills and knowledge training to the Pelaga Village community.

Downloads

Download data is not yet available.

References

Arida, Nyoman Sukma. 2010. Buku Ajar Pariwisata Berkelanjutan. Denpasar: Udayana University Press.
Attar, Muhammad Attar; Luchman Hakim; Bagyo Yanuwiadi. 2013. Analisis Potensi Dan Arahan Strategi Kebijakan Pengembangan Desa Ekowisata Di Kecamatan Bumiaji – Kota Batu. Journal of Indonesian Tourism and Development Studies. 1(2), h: 68-78.
David, Fred. R. 2010. Strategic Management Konsep Buku 1 Edisi 12. Jakarta: Salemba Empat.
Dharmawan, I Made Adi. 2013. Strategi Pengembangan Desa Wisata Di Desa Belimbing Kecamatan Pupuan Kabupaten Tabanan. Skripsi. Fakultas Pertanian Universitas Udayana.
Dharmawan, I Made Adi; I Made Sarjana; I Dewa Ayu Sri Yudhari. 2014. Strategi Pengembangan Desa Wisata Di Desa Belimbing Kecamatan Pupuan Kabupaten Tabanan. E-Jurnal Agribisnis dan Agrowisata. 3(1), h: 1-11.
Hermawan, Hary. 2016. Dampak Pengembangan Desa Wisatanglanggeran Terhadap Sosial Budaya Masyarakat Lokal. Seminar Nasional Ilmu Pengetahuan dan Teknologi Komputer. ISBN: 978-602-72850-3-3. h: 61-70.
Nurmansyah, Agung. 2014. Potensi Pariwisata Dalam Perekonomian Indonesia. Jurnal Ekonomi Bisnis & Kewirausahaan, 3 (1), h: 44 – 61.
Profil Desa Pelaga. 2018.
Rizkianto Neno dan Topowijono. 2018. Penerapan Konsep Community Based Tourism Dalam Pengelolaan Daya Tarik Wisata Berkelanjutan (Studi Pada Desa Wisata Bangun, Kecamatan Munjungan, Kabupaten Trenggalek). Jurnal Administrasi Bisnis, 58 (2), h: 20 - 26.
Susyanti, Dewi Winarni dan Nining Latianingsih. 2014. Potensi Desa Melalui Pariwisata Pedesaan. Epigram, 11 (1), h: 65-70.
Published
2021-07-21
How to Cite
MAHENDRA, I PUTU MAYUN; PITANA, I GDE; SARJANA, I MADE. Strategi Pengembangan Pariwisata Berbasis Pertanian di Desa Pelaga Kecamatan Petang Kabupaten Badung. Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], p. 354-363, july 2021. ISSN 2685-3809. Available at: <https://ojs.unud.ac.id/index.php/jaa/article/view/75932>. Date accessed: 29 mar. 2024.
Section
Articles

Most read articles by the same author(s)

1 2 > >>