Model Networking Kemitraan untuk Peningkatan Daya Saing Agribisnis Umbi Porang di Kecamatan Pattalassang Kabupaten Gowa

  • ANDI AMRAN ASRIADI Universitas Muhammadiyah Makassar
  • NAILAH HUSAIN Program Studi Agribisnis Pertanian, Universitas Muhammadiyah Makassar
  • RAHMAWATI RAHMAWATI Program Studi Agribisnis Pertanian, Universitas Muhammadiyah Makassar

Abstract

Partnership Networking Model For Improvement Competitiveness Agribusiness Porang Tuber In The District Pattalassang Gowa District


Partnership is a business strategy carried out by two or more parties within a certain period of time to achieve mutual benefit. In this relation, in running a partnership with partner farmers, aimed to get the maximum possible profit and be sustainable. This study aimed: 1) to determine a partnership networking model in improving porang tuber agribusiness in Pattalassang District, Gowa Regency that had been developed. 2). to determine the networking relationship between upstream-downstream stakeholders on the competitiveness of porang tuber agribusiness in Pattalassang District, Was regency which had been developed. The method used in this research was simple random sampling. The data used were primary and secondary data which were analyzed descriptively-qualitatively and quantitatively. The results showed that one of the partnership models between the Village Government, the sub-district, traders, warehouses and farmers was a partnership between farmers in Pattalassang District, Gowa Regency, to collaborate between a buying partner. The partial correlation relationship of upstream networking, farmer partnerships, the relationship between the distribution of inputs to seeds, fertilizers and medicines had a significant effect on partnerships to determine price competitiveness, quality, determination of types and quantities, and timeliness of market availability. Meanwhile, the partial correlation relationship, downstream networking, partnership, the relationship between farmers and collectors had a significant effect on the determination of price competitiveness, quality, determination of types and quantities, and the timing of market availability. The farmer partnership with the warehouse had a significant effect on the determination of price competitiveness, quality, determination of type and quantity, and timeliness of market availability. The partnership of farmers with the processing industry had a significant effect on the determination of price competitiveness, quality, determination of types and quantities, and timeliness of market availability.

Downloads

Download data is not yet available.

References

Anonim, 2011. Informasi Spesies Porang. http://www. plantamor.com/ index.php? plant=92. Diakses 7 Desember 2014.
Ali, A., & Ahmad, I. 2012. Environment Friendly Products: Factors that Influence the Green Purchase Intentions of Pakistani Consumers. Pak. J. Eng. Technol. Sci.Volume 2, No 1, p.84-117.
Dwiyono, K. 2009. Tanaman Porang(Amorphophallus muelleri Blume) Dan Beberapa Manfaatnya. Jurnal Ilmu dan Budaya, 29(16): 19-25.
Hermawan, R. 2012. Membangun Sistem Agribisnis. (online) http:// www. mb. ipb.ac.id/uploads/File/2012/Membangun%20-Sistem%20 Agribisnis. pdf. diakses pada 12 Mei 2015.
Jasuli, A., 2014. Analisis Pola Kemitraan Petani Kapas dengan Pt Nusafarm terhadap Pendapatan Usahatani Kapas Di KabupatenSitubondo.
Kotler, Philip. 2003. Managemen Pemasaran Analisis, Perencanaan, Implementasi, dan Pengendalian. Edisi 5. Jilid 2. Jakarta. Prehalindo
L Sundawati, N Purnaningsih, ED Purwakusumah,2012. Pengembangan Model Kemitraan Dan Pemasaran Terpadu Biofarmaka Dalam Rangka Pemberdayaan Masyarakat Sekitar Hutan Di Kabupaten Sukabumi, Provinsi Jawa Barat. Jurnal Ilmu Pertanian Indonesia. Vol. 17 (3): 153158 17 (3).
Muhammad Jafar Hafsah, 2013. Kemitraan Usaha: Konsepsi dan Strategi. Pustaka Sinar Harapan. Jakarta
Meilgaard, M., Civille, G. V. and Carr, B. T. 2006. Sensory Evaluation Techniques. Fourth Second edition. CRC, Boca. Raton
Render, Barry and Jay Heizer. 2004. Operations Management, International Edition, Pearson Education Inc. Upper Saddle River, New Jersey.
Russell &Taylor., 2011. Operations Management. International Student Version.
Sumarwan, Ujang., 2009. Pemasaran Strategic (Strategi Untk Pertumbuhan Perusahaan dalam Penciptaan Nilai Bagi Pemegang Saham). Penerbit: Inti Prima, Jakarta Timur.
Sumardjo, J.S. dan Wahyu A..2004. Teori dan Praktek Kemitraan Agribisnis. Penerbit Swadaya Jakarta.
Tjiptono, Fandy. 2012. Service Management Mewujudkan Layanan Prima.Yogyakarta: CV Andi Offset.
Wibowo. 2010. Manajemen Kinerja. Jakarta : Rajawali Pers.
Published
2020-12-14
How to Cite
ASRIADI, ANDI AMRAN; HUSAIN, NAILAH; RAHMAWATI, RAHMAWATI. Model Networking Kemitraan untuk Peningkatan Daya Saing Agribisnis Umbi Porang di Kecamatan Pattalassang Kabupaten Gowa. Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], p. 258-277, dec. 2020. ISSN 2685-3809. Available at: <https://ojs.unud.ac.id/index.php/jaa/article/view/64257>. Date accessed: 26 apr. 2024.
Section
Articles