Partisipasi Anggota Kelompok dalam Pengolahan dan Pemasaran Loloh Cemcem di Desa Wisata Penglipuran, Kabupaten Bangli, Provinsi Bali
Abstract
Participation of Group Members in Processing and Marketing of Loloh Cemcem
in Penglipuran Tourism Village, Bangli Regency, Bali Province.
Group participation in creating and developing local village food products is useful for
maintaining the sustainability of local products and creating new jobs. Loloh
CemcemProduction Group of Penglipuran is one of groups that develops local village
food products that have the potential to be developed and is able to create jobs.
However, efforts in developing local products and increasing this group are also related
to group membership that has relations in production, so that the group participation is
expected to be able to overcome the obstacles faced. The purpose of this study was to
determine the level of participation of group members in processing and marketing.
The research location took place in Penglipuran Tourism Village, Bangli Sub-District,
Bangli Regency. The analytical method used was descriptive statistical analysis.The
results showed that the participation of group members in processing of Loloh Cemcem
was classified in the high category with a score of 69.72% with detailed indicators of
decision making included reaching a score of 66.78%, implementation indicators
reaching a score of 71.56%, the evaluation indicator reached a score of 59.58%, and the
indicator of enjoying the results reached a score of 75.15%. The level of participation of
group members in the Loloh Cemcem marketing was in the low category with a score of
58.51% with details on the decision-making indicators reaching a score of 55.93%, the
implementation indicator classified reached a score of 49.37%. The evaluation
indicators reached a score of 60%, and the indicator of enjoying the results reached with
a score of 68.75%.The suggestion that can be given to the group is that the participation
of members in the group must be increased especially in loloh members are expected to
be more courageous in conveying ideas and suggestions in groups.
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