Manajemen Produksi dan Pemasaran Benih Padi di PT. PERTANI (Persero) Cabang Bali

Abstract

The Production and Marketing Management of Rice Seeds
at PT. PERTANI (Limited) of Bali Branch

This study aimed at determining the application of management functions in the
production of rice seeds in PT. PERTANI (Limited) of Bali Branch, as well as to find
out the marketing activities of rice seed conducted by PT. PERTANI (Limited) of
Bali Branch. Based on these objectives, the study used qualitative descriptive
analysis method. The result of the research showed that PT. PERTANI (Limited) of
Bali Branch has implemented management function well in production activities.
Implementation of management functions include the planning process that has been
set in the Work Plan and Corporate Budget, the organizing process was set in a clear
organizational structure. Monitoring process in production activities was conducted
by the head of Seed Production Unit (UPB) of Munggu and team. The evaluation
process was conducted every three months starting from the amount of production,
the basic cost of the seeds, and the costs incurred in the production activities, and the
quality of the seeds produced by PT. PERTANI (Limited) of Bali Branch that has
implemented marketing mix (4P) items consisting of product, place, price, and
promotion in marketing the seeds.