Analisis Sistem Tataniaga Cabai Merah di Desa Besakih, Kecamatan Rendang, Kabupaten Karangasem

Abstract

Analysis of Red Chili Trading System in Besakih Village, Rendang Sub-District
of Karangasem Regency

Besakih village as one of the centers of red chilli production in Karangasem Regency
has several marketing channels with different prices between producers and
consumers. This study aims to investigate the channels of trading, commercial
institutions, and the red chili trading system in the Village of Besakih. The data used
were quantitative and qualitative data. The analysis used descriptive qualitative.
Respondents in the study were 38 farmers determined by proportional random
sampling method and 23 respondents of trading institutions determined by snowball
sampling method. The research result was six channels of trading system, (1)
Farmers – Local Assembly Trader’s - Retailers - Consumers; (2) Farmers - Local
Assembly Trader’s - Retailers - Consumers; (3) Farmers – Sub Terminal of
Agribusiness - Retailers - Consumers; (4) Farmers - Sub Terminal of Agribusiness -
Retailers - Consumers; (5) Farmers - Sub Terminal of Agribusiness - Consumers; (6)
Farmers - Sub Terminal of Agribusiness – Market in Lombok. The most efficient
trading channel was channel II. The trading agency consists of local assembly
trader’s / inter-city / inter-district traders, Sub Terminal of Agribusiness / inter-city /
inter-district / inter island traders, traditional market retailers and supermarket
retailers. Each of the trading system institution involved the three main functions of
exchange, physical function and facility function. However, the activities undertaken
by each institution were different.