Pengungkapan Corporate Sosial Responsibility, Media Exposure dan Profitabilitas
Abstract
This research examined the impact of corporate social responsibility (CSR) disclosure on firms’ profitability moderated by media exposure. The samples selected were 15 agricultural firms listed on Indonesian Stock Exchange for the period of 2016-2018. The data were analyzed using Moderated Regression Analysis (MRA). The result showed that CSR disclosure do not affect ROA, but media exposure had a direct effect to ROA. Based on the legitimacy theory, firms conduct CSR to align with societal values and norms. To earn legitimacy from the society, CSR needs to be communicated to channels that are easily accessed by the people, so the benefits of CSR can be realized into profits. Based on the research results, companies are expected to use their websites or social media more often to communicate their CSR activities.
Keywords: Corporate Sosial Responsibility; Disclosure; Profitability; Media Exposure.
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References
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O’Donovan, G. (2002). Environmental disclosures in the annual report: Extending the applicability and predictive power of legitimacy theory. Accounting, Auditing & Accountability Journal, 15(3), 344–371. https://doi.org/https://doi.org/10.1108/09513570210435870
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Sari, W. A., Handayani, S. R., & Nuzula, N. F. (2016). Pengaruh Pengungkapan Corporate Social Responsibility Terhadap Kinerja Keuangan dan Nilai Perusahaan (Studi Komparatif pada Perusahaan Multinasional yang
Terdaftar di Bursa Efek Indonesia dan Bursa Malaysia Tahun 2012-2015). Jurnal Administrasi Bisnis, 39(2), 74–83.
Sarumpaet, S. (2005). The relationship between environmental performance and financial performance of Indonesian companies. Jurnal Akuntansi Dan Keuangan, 7(2), 89–98.
Sembiring, E. R. (2005). Karakteristik Perusahaan dan Pengungkapan Tanggung Jawab Sosial: Studi Empiris pada Perusahaan yang Terdaftar di BEJ. Simposium Nasional Akuntansi VIII.
Septiana, R. A., & DP, E. N. (2012). Pengaruh Implementasi Corporate Social Responsibility Terhadap Profitabilitas Perusahaan (Studi pada Perusahaan Manufaktur yang Listing di BEI 2007 sd 2009). PEKBIS (Jurnal Pendidikan Ekonomi Dan Bisnis), 4(2), 71–84.
Suciwati, D. P., Pradnyan, D. P. A., & Ardina, C. (2016). Pengaruh Corporate Social Responsibility Terhadap Kinerja Keuangan. Jurnal Bisnis Dan Kewirausahaan, 12.
Wijayanti, F. T., & Prabowo, M. A. (2011). Pengaruh Corporate Social Responsibility terhadap kinerja keuangan perusahaan. Simposium Nasional Akuntansi XIV.
Yaparto, M., Frisko, D., & Eriandani, R. (2013). Pengaruh Corporate Social Responsibility Terhadap Kinerja Keuangan Pada Sektor Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Pada Periode 2010-2011. Calyptra, 2(1), 1–19.
Arshad, H., & Vakhidulla, Z. (2011). Determinants of CSR Disclosure in the Swedish Setting - Effect of firm/industry charecteistics along with media exposure on CSR disclosure practices. LUP Student Papers. http://lup.lub.lu.se/student-papers/record/1976744
Bidhari, S. C., Salim, U., Aisjah, S., & Java, E. (2013). Effect of corporate social responsibility information disclosure on financial performance and firm value in banking industry listed at Indonesia stock exchange. European Journal of Business and Management, 5(18), 39–46.
Candrayanthi, A. A., & Saputra, I. D. G. D. (2013). Pengaruh pengungkapan corporate social responsibility terhadap kinerja perusahaan (studi empiris pada perusahaan pertambangan di bursa efek Indonesia). E-Jurnal Akuntansi Universitas Udayana, 4(1), 141–158.
Chariri, A., & Ghozali, I. (2007). Teori Akuntansi. Badan Penerbit Universitas Diponegoro.
Devina, F. (2004). Pengaruh Karakteristik Perusahaan terhadap Pengungkapan Sosial dalam Laporan Tahunan Perusahaan Go Publik di Bursa Efek Jakarta. In Doctoral Dissertation, Program Pascasarjana Universitas Diponegoro.
Fauzi, H., Mahoney, L. S., & Abdul Rahman, A. (2007). The link between corporate social performance and financial performance: evidence from Indonesian companies. Issues in Social and Environmental Accounting, 1(1), 149–159.
García-Sánchez, I., Hussain, N., Martínez-Ferrero, J., & Ruiz-Barbadillo, E. (2019). Impact of disclosure and assurance quality of corporate sustainability reports on access to finance. Corporate Social Responsibility and Environmental Management, 26(4), 832–848. https://doi.org/https://doi.org/10.1002/csr.1724
Gray, R., Javad, M., Power, D. M., & Sinclair, C. D. (2001). Social and environmental disclosure and corporate characteristics: A research note and extension. Journal of Business Finance & Accounting, 28(3–4), 327–356.
Hadi, N. (2010). Corporate Social Responsibility. Graha Ilmu.
Hammann, E. M., Habisch, A., & Pechlaner, H. (2009). Values that create value: socially responsible business practices in SMEs–empirical evidence from German companies. Business Ethics: A European Review, 18(1), 37–51.
Hammond, S. A., & Slocum, J. W. (1996). The impact of prior firm financial performance on subsequent corporate reputation. Journal of Business Ethics, 15(2), 159–165.
Kesavan, R., Bernacchi, M. D., & Mascarenhas, O. A. (2013). Word of mouse: CSR communication and the social media. International Management Review, 9(1), 58–66.
Kholis, N. (2014). Pengaruh Corporate Social Responsibility terhadap Kinerja Keuangan Perusahaan Sektor Manufaktur. IQTISHADIA, 7(2), 223–248.
Lindrawati, Felicia, N., & Budianto. (2008). Pengaruh Corporate Social Responsibility terhadap Kinerja Keuangan Perusahaan yang Terdaftar Sebagai 100 Best Corporate Citizens oleh KLD Research & Analytics. Majalah Ekonomi, 66–83.
Luthan, E., Rizki, S. A., & Edmawati, S. D. (2018). Pengaruh pengungkapan tanggung jawab sosial perusahaan terhadap kinerja keuangan. EKUITAS (Jurnal Ekonomi Dan Keuangan), 1(2), 204–219.
Maqbool, S., & Zameer, M. N. (2018). Corporate social responsibility and financial performance: An empirical analysis of Indian banks. Future Business Journal, 4(1), 84–93.
Mazur-Wierzbicka, E. (2015). The application of corporate social responsibility in European agriculture. Miscellanea Geographica, 19(1), 19–23.
O’Donovan, G. (2002). Environmental disclosures in the annual report: Extending the applicability and predictive power of legitimacy theory. Accounting, Auditing & Accountability Journal, 15(3), 344–371. https://doi.org/https://doi.org/10.1108/09513570210435870
Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, 89(1–2), 62–77.
Reverte, C. (2009). Determinants of corporate social responsibility disclosure ratings by Spanish listed firms. Journal of Business Ethics, 88(2), 351–366.
Saleh, M., Zulkifli, N., & Muhamad, R. (2008). An empirical examination of the relationship between corporate social responsibility disclosure and financial performance in an emerging market. 16th Annual Conference on Pacific Basin Finance Economics Accounting Management (PBFEAM), 1–22.
Sari, M. N., & Mukhzarudfa, Y. (2019). Pengaruh Pengungkapan Corporate Social Responsibility dan Profitabilitas Terhadap Nilai Perusahaan Dengan Media Exposure Sebagai Variabel Moderating (Studi Pada Perusahaan Perkebunan yang Terdaftar di Bursa Efek Indonesia, Malaysia dan Singapura). Jurnal Akuntansi & Keuangan Unja, 4(2), 68–75.
Sari, W. A., Handayani, S. R., & Nuzula, N. F. (2016). Pengaruh Pengungkapan Corporate Social Responsibility Terhadap Kinerja Keuangan dan Nilai Perusahaan (Studi Komparatif pada Perusahaan Multinasional yang
Terdaftar di Bursa Efek Indonesia dan Bursa Malaysia Tahun 2012-2015). Jurnal Administrasi Bisnis, 39(2), 74–83.
Sarumpaet, S. (2005). The relationship between environmental performance and financial performance of Indonesian companies. Jurnal Akuntansi Dan Keuangan, 7(2), 89–98.
Sembiring, E. R. (2005). Karakteristik Perusahaan dan Pengungkapan Tanggung Jawab Sosial: Studi Empiris pada Perusahaan yang Terdaftar di BEJ. Simposium Nasional Akuntansi VIII.
Septiana, R. A., & DP, E. N. (2012). Pengaruh Implementasi Corporate Social Responsibility Terhadap Profitabilitas Perusahaan (Studi pada Perusahaan Manufaktur yang Listing di BEI 2007 sd 2009). PEKBIS (Jurnal Pendidikan Ekonomi Dan Bisnis), 4(2), 71–84.
Suciwati, D. P., Pradnyan, D. P. A., & Ardina, C. (2016). Pengaruh Corporate Social Responsibility Terhadap Kinerja Keuangan. Jurnal Bisnis Dan Kewirausahaan, 12.
Wijayanti, F. T., & Prabowo, M. A. (2011). Pengaruh Corporate Social Responsibility terhadap kinerja keuangan perusahaan. Simposium Nasional Akuntansi XIV.
Yaparto, M., Frisko, D., & Eriandani, R. (2013). Pengaruh Corporate Social Responsibility Terhadap Kinerja Keuangan Pada Sektor Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Pada Periode 2010-2011. Calyptra, 2(1), 1–19.
Published
2020-12-14
How to Cite
SARASWATI, Erwin; NINDI FEBRYANTI, Upik; SAGITAPUTRI, Ananda.
Pengungkapan Corporate Sosial Responsibility, Media Exposure dan Profitabilitas.
E-Jurnal Akuntansi, [S.l.], v. 30, n. 12, p. 3209 - 3219, dec. 2020.
ISSN 2302-8556.
Available at: <https://ojs.unud.ac.id/index.php/akuntansi/article/view/64961>. Date accessed: 25 apr. 2024.
doi: https://doi.org/10.24843/EJA.2020.v30.i12.p17.
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