Menilai Dampak Evaluasi Produk Konsumen dan Kepercayaan Pada Niat Pembelian Kembali Pada Lingkungan E-Commerce

  • Dwi Indah Pratiwi Fakultas Ekonomi dan Bisnis Universitas Airlangga

Abstract

This study aims to analyze the factors that influence repurchase intentions in e-commerce. This research method uses quantitative descriptive method by distributing questionnaires as a method of data acquisition. The data analysis technique uses multiple linear regression. Data were obtained by 96 respondents from various Indonesian respondents through a web-based questionnaire. The results showed that the perceived trust, perceived usefulness, perceived competitive prices, had a significant and positive relationship with the intention to buy back in e-commerce.While perceived risk does not have a significant relationship with repurchase intention.


Keywords : E-commerce; Repurchase Intention; Perceived Consumer.

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Published
2019-11-25
How to Cite
PRATIWI, Dwi Indah. Menilai Dampak Evaluasi Produk Konsumen dan Kepercayaan Pada Niat Pembelian Kembali Pada Lingkungan E-Commerce. E-Jurnal Akuntansi, [S.l.], v. 29, n. 2, p. 522 – 534, nov. 2019. ISSN 2302-8556. Available at: <https://ojs.unud.ac.id/index.php/Akuntansi/article/view/52775>. Date accessed: 13 aug. 2020. doi: https://doi.org/10.24843/EJA.2019.v29.i02.p03.
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