Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali
This study aims to determine the impact of website’s quality, hedonic value, and utilitarian value toward repurchaseintention on the Lazada marketplace. This study consisted of 107 respondents of Lazada users collected through online surveys. The results indicate that the quality of information has a positive and significant effect on repurchase intention. While the quality of the system and service quality have no significant effect on repurchase intention. In addition, hedonic values ??and utilitarian values have a positive and significant effect on repurchase intention.
Keywords: Website quality, hedonic value, utilitarian value, repurchase intention.
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