PENGARUH KEPUASAN PELANGGAN PADA LOYALITAS PRODUK BERJEJARING

INTAN AFRILIA LESTARI; I PUTU EKA NILA KENCANA; I KOMANG GDE SUKARSA

doi:10.24843/MTK.2025.v14.i02.p482

PENGARUH KEPUASAN PELANGGAN PADA LOYALITAS PRODUK BERJEJARING

INTAN AFRILIA LESTARI Universitas Udayana
I PUTU EKA NILA KENCANA Universitas Udayana http://orcid.org/0000-0003-1935-0142
I KOMANG GDE SUKARSA Universitas Udayana http://orcid.org/0000-0001-5393-2328

DOI: https://doi.org/10.24843/MTK.2025.v14.i02.p482

Abstract

Fulfilling needs through e-commerce services in modern day is in great demand. One of some popular e-commerce sites in Indonesia is Shopee. Noting there are many similar companies doing their businesses using digital media, Shopee needs efforts to be ahead of its competitors. This study aims to determine the causality of customer satisfaction using Shopee and its customer loyalty. The structural equation model (SEM) method, by using SPSS and SmartPLS 3.2 software, was used to answer the problem formulation. The data of this study were obtained directly from 100 respondents. The results of this study show that satisfaction has a significant effect on customer loyalty who purchases products on the Shopee network.

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Author Biographies

INTAN AFRILIA LESTARI, Universitas Udayana

Prodi Matematika, Fakultas MIPA – Universitas Udayana

I PUTU EKA NILA KENCANA, Universitas Udayana

Prodi Matematika, Fakultas MIPA – Universitas Udayana

I KOMANG GDE SUKARSA, Universitas Udayana

Prodi Matematika, Fakultas MIPA – Universitas Udayana

Published

2025-05-31

How to Cite

LESTARI, INTAN AFRILIA; KENCANA, I PUTU EKA NILA; SUKARSA, I KOMANG GDE. PENGARUH KEPUASAN PELANGGAN PADA LOYALITAS PRODUK BERJEJARING. E-Jurnal Matematika, [S.l.], v. 14, n. 2, p. 77-82, may 2025. ISSN 2303-1751. Available at: <http://ojs.unud.ac.id/index.php/mtk/article/view/90217>. Date accessed: 13 aug. 2025. doi: https://doi.org/10.24843/MTK.2025.v14.i02.p482.

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