KENCANA, Putu Aryanti Putri; 						GIANTARI, I Gusti Ayu Ketut.
 PENGARUH ORIENTASI PASAR DAN INOVASI TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN.
<strong>Buletin Studi Ekonomi</strong>, [S.l.], p. 177-192, aug. 2021.
ISSN 2580-5312.
Available at: &lt;<a href="http://ojs.unud.ac.id/index.php/bse/article/view/71683" target="_new">http://ojs.unud.ac.id/index.php/bse/article/view/71683</a>&gt;. Date accessed: 15 oct. 2025.
doi: <a href="https://doi.org/10.24843/BSE.2021.v26.i02.p03">https://doi.org/10.24843/BSE.2021.v26.i02.p03</a>.