Pengaruh Kualitas Pelayanan dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Pada Veranda Cafe

  • Tjokorda Gede Indra Dharmawangsa Pemayun
  • Ida Bagus Sudiksa Universitas Udayana

Abstract

The purpose of this study was to determine the effect of service quality and customer value on customer satisfaction in the Veranda Cafe. This study used a qualitative research using surveys and questionnaires to 120 respondents. This study uses data analysis techniques of multiple linear regression. It was found that the variables of service quality and customer value and significant positive effect on customer satisfaction simultaneously at the Veranda Cafe. Furthermore, variable service quality and customer value and significant positive effect on customer satisfaction partially on the Veranda Café.

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Author Biographies

Tjokorda Gede Indra Dharmawangsa Pemayun
Fakultas Ekonomi dan Bisnis
Ida Bagus Sudiksa, Universitas Udayana
Fakultas Ekonomi dan Bisnis
Published
2014-12-10
How to Cite
DHARMAWANGSA PEMAYUN, Tjokorda Gede Indra; SUDIKSA, Ida Bagus. Pengaruh Kualitas Pelayanan dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Pada Veranda Cafe. E-Jurnal Manajemen, [S.l.], v. 3, n. 12, dec. 2014. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/9997>. Date accessed: 28 mar. 2024.
Section
Articles

Keywords

Kualitas Pelayanan; Nilai Pelanggan; Kepuasan Pelanggan

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