Preferensi Masyarakat dalam Membeli Jeruk di Kota Denpasar, Bali

  • MADE AYU WINDA SAVITRI Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
  • RIA PUSPA YUSUF Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
  • I DEWA PUTU OKA SUARDI Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana

Abstract

Abstract


Community Preference in Buying Oranges in Denpasar City, Bali

Orange is one of the fruits that are often consumed by people. There are various types of local and import oranges in the market. In determining the choice or making decisions in product selection, every consumer are affected by preference. Preference is the tendency of consumer to choose one product rather than other products. Factors that are affecting consumer preferences in buying oranges are orange’s quality, social aspects, economic aspects, motivation, and continuity.The study conclude that the community preference in buying oranges in Denpasar city can be classified as a lot (7,105). The primary factor that has the greatest role is orange’s quality (19,05%), and social aspect (14,73%) has the lowest against the role of community preferences in buying oranges in Denpasar city. Secondary factor that have the greatest role ini community preferences in buying oranges are orange’s flavor (7,26%), and the lowest role of secondary factor is public knowledge regarding oranges (4,80%).

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How to Cite
SAVITRI, MADE AYU WINDA; YUSUF, RIA PUSPA; SUARDI, I DEWA PUTU OKA. Preferensi Masyarakat dalam Membeli Jeruk di Kota Denpasar, Bali. Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], apr. 2016. ISSN 2685-3809. Available at: <https://ojs.unud.ac.id/index.php/jaa/article/view/20731>. Date accessed: 28 mar. 2024.
Section
Articles

Keywords

community preference; factors of community preferences; oranges

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