PENGARUH BANTUAN DANA BERGULIR, MODAL KERJA, LOKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP PENDAPATAN PELAKU UMKM SEKTOR INDUSTRI DI KOTA DENPASAR

Abstract

In the development of the Indonesian economy, the activities of Small and Medium Enterprises (SMEs), which are categorized as informal sector undertaking, is the potential and role in providing employment to the self-absorption of the workforce. Efforts informal sector, generally have features not depend on the cooperation of many people and the system of division of labor is not tight and relatively small-scale business. In general, the business does not have permission informal sector efforts and to work in the informal sector is easier than working in formal enterprises. This study to determine the effect of aid destined for the revolving fund, working capital, location marketing, and product quality on earnings performer MSME industries in city Denpasar.
This study entirely using primary data obtained by distributing questionnaires to 85 respondents who made ??the study sample. Study population of 556 MSME units in Kota Denpasar. Determination of the sample is determined by accidental sampling technique. Technical analysis is used path analysis.

The results showed that: 1) the revolving fund, working capital, location, marketing, and product quality directly influence positive and significant impact on earnings performer MSMEs in Denpasar. While production volume no significant effect on earnings performer MSMEs in Denpasar. 2) a revolving fund and working capital indirectly no significant effect on earnings performer MSMEs in Denpasar through volume production. 3) Working capital's most dominant influence on earnings performer MSMEs in Denpasar.

Keywords: MSME, assistance revolving fund, working capital, marketing location, quality of product, income.